Lululemon - Global Consumer Insight Report

Senior Designer, leading visual storytelling and report design, partnering with strategy and analytics teams to translate data into a clear, human-centered narrative.

To design a global insight report examining how the COVID-19 pandemic reshaped consumer behavior, and how these shifts impacted digital marketing strategy. The report needed to help teams understand not just what changed, but why, and how brands must evolve in response.

The pandemic accelerated profound lifestyle shifts: adopting pets, learning new skills, rethinking wellness, and building home-centered routines. These changes extended far beyond the moment itself, fundamentally altering how people engage with brands.

For marketers, success in 2020 and beyond depended on recognizing these new behaviors and adapting to how people think, feel, and act in a changed world.

Living in a new era for brands.

The concept framed the report as a guide to navigating cultural transition, positioning brands as participants in people’s lives rather than distant institutions.

The report synthesized complex data and analytics into a clear, accessible narrative, focusing on the rising expectation for brands to show purpose, empathy, and relevance. The design supported lululemon’s ambition to evolve into a holistic well-being brand, welcoming people across lifestyles, identities, and abilities.

Visual hierarchy, editorial pacing, and brand expression were carefully balanced to support insight-driven storytelling without overwhelming the reader.

• Print report design
• Digital report design

2020