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Lululemon
Objective
Global insight report evaluating how the pandemic affected consumer behaviour and how this impacted digital marketing.
Background
Adopting a pet, learning a new skill, building a home gym – these are lifestyle shifts that had consequences far past the pandemic.
For marketers, success in 2020 and beyond meant understanding these changes and adapting to the new ways these consumers think and act.
Design Concept
Living in a new era for brands.
Rationale
The world experienced unprecedented, seismic shifts that
redefined what matters. This report summarized a deep interpretation of data & analytics focused on why people expected more of brands and, most importantly, on how to make lululemon's ambition to become a leading holistic well-being brand, where everyone is welcome.
Scope of Work
Print & Digital Report
Year
2020
