Maite Moreau

​I’m a Senior Designer and design leader with 18+ years of experience creating brands, digital experiences, and visual systems that help people understand, connect, and act.
 

My practice sits at the intersection of brand, UX, digital design, and creative strategy. I’m interested in the space between a good idea and a meaningful experience, how strategy becomes a visual language, how complex information becomes intuitive, and how individual design decisions come together to create systems that work.
 

Today, much of my work is rooted in healthcare and pharmaceutical communications. I support teams in translating complex clinical and scientific information into clear, engaging, human-centered experiences for healthcare professionals and broader audiences.

My experience includes HCP-focused communications, interactive visual aids (iVAs), detail aids, objection handlers, HCP presentations, educational materials, digital experiences, and campaign systems. My role spans UX, visual design, information design, and creative direction, with a focus on making complex information clearer, more intuitive, and more meaningful.
 

Some of this recent work cannot be publicly displayed because of client confidentiality, but the thinking behind it has become an important part of my practice.

My experience, however, extends far beyond healthcare.
 

Over the course of my career, I’ve worked across agency and in-house environments and contributed to campaigns, platforms, brands, digital experiences, and pitches for organizations including Google, Adidas, Lululemon, Mazda Canada, Unilever, Lindt, HP Canada, FIFA, AstraZeneca, Sanofi, Vertex, Nestlé Health Science, Kellogg’s, and Ben & Jerry’s, through agencies including Edelman, WPP (Hill & Knowlton and Burson), and Leo Burnett.

As my career has evolved, so has my role. I’ve moved from creating individual pieces of work to thinking more broadly about systems, experiences, teams, and the conditions that allow good design to thrive.
 

I enjoy shaping creative direction, establishing frameworks, mentoring designers, and connecting strategic thinking with thoughtful execution. I’m drawn to projects where design needs to do more than look good—it needs to clarify, guide, persuade, reassure, or create connection.
 

At the heart of my work is a simple belief: design should make understanding easier.
 

Whether I’m developing a brand system, shaping a digital experience, simplifying complex information, or helping a team find a stronger creative direction, I aim to create work that is purposeful, intuitive, and human.