Maite Moreau

I’m a Senior Design Leader with 18+ years of experience across agency and in-house environments, leading design at the intersection of brand systems, UX, and creative strategy. I help organizations translate business and human insights into clear, cohesive digital experiences that scale and endure.

Throughout my career, I’ve partnered with cross-functional teams, including strategy, product, marketing, and account leadership, to shape scalable visual systems, guide user journeys, and elevate brand narratives across digital and physical touchpoints. My work spans global organizations through agencies such as Edelman, WPP (Hill & Knowlton and Burson), and Leo Burnett, supporting brands including Google, Adidas, Lululemon, Mazda Canada, Unilever, Lindt, HP Canada, AstraZeneca, Sanofi, Kellogg’s, Ben & Jerry’s, among others.

In recent years, my focus has expanded into design leadership: aligning creative vision with strategy, mentoring designers in the workplace and emerging creative professionals from Humber College, and helping teams move from isolated outputs to cohesive systems that perform at scale. I bring a strong UX and digital foundation to my practice, translating insights into wireframes, interfaces, and frameworks that balance clarity, creativity, and usability.

I also leverage AI-powered design tools to accelerate exploration, enhance consistency, and support smarter decision-making, always with the goal of humanizing digital experiences, not automating creativity.

What drives my work

I’m guided by an inclusive, purpose-driven mindset and a belief that design can create meaningful social impact. Beyond the screen, I’m an endurance athlete and Ironman finisher currently training toward NSCA CSCS certification. Endurance has shaped how I lead, with discipline, empathy, and long-term thinking. I approach leadership the same way I approach racing: by setting a clear vision, supporting the team, and building systems that perform under pressure.