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Royal Canin — Start of Life Report
My Role
Senior Designer, leading information design and visual storytelling to translate consumer research into a clear, accessible educational narrative.
Objective
To design an engaging report that translated survey insights on consumer understanding of puppy and kitten nutrition into an accessible, visually driven format, reinforcing the importance of tailored diets during early life stages.
The report needed to educate without overwhelming, supporting pet owners during a period often marked by excitement, uncertainty, and information overload.
Context
Welcoming a new puppy or kitten brings immense joy, and just as many questions. Early nutrition decisions play a critical role in long-term health, yet many pet owners struggle to navigate conflicting advice and unfamiliar terminology.
The challenge was to present complex nutritional insights in a way that felt approachable, reassuring, and easy to understand.
Design Approach
The report was designed as a visual-first, infographic-led experience, allowing readers to quickly grasp key findings while maintaining depth and credibility. Clear hierarchy, friendly illustration, and concise callouts guided readers through the content, balancing education with emotional warmth.
The result was a leave-behind designed to inform, support, and build trust, aligning Royal Canin’s expertise with genuine consumer needs.
Scope & Deliverables
• Insight report design
• Infographic-led visual system
• Print leave-behind
Year
2024
