Greenstone

This report explores how Canadians feel about their futures and finances, uncovering the hidden costs of death and how they wish to be remembered — revealing the practical and emotional realities of estate planning and life insurance.

The main focus while designing this report was to create a clean, minimalist and modern design to allow readers to follow the content and call outs in an easy way. To achieve that, the Greenstone logotype was the core graphic element, providing white space around images and copy. Diversity was also a key consideration in the imagery, ensuring the audience was represented.

Digital | Print