Fraud Fighters

Taking fraud tips beyond the screen with IRL self-defense classes that blend traditional boxing moves with Interac's fraud-fighting tips.

Financial fraud is on the rise in Canada, with 91% of Canadians targeted and over half a billion dollars lost in 2023. Interac, a trusted financial brand, actively promotes fraud prevention and participates in global awareness efforts each March. To stand out in a crowded media environment, Interac sought a bold, creative approach to reinforce its leadership in fraud protection.

Traditional fraud prevention methods aren't resonating with Canadians, who often overlook or forget the information. To make a real impact during Fraud Prevention Month, a new approach was needed. The goal was to break through the noise and move beyond standard tips and tricks.

As technology rapidly evolves, it’s creating more complex opportunities for financial fraud, leaving even tech-savvy Canadians vulnerable. A survey by Burson for Interac revealed a disconnect: while most Canadians think they understand fraud, only 36% can easily identify scam attempts. This highlighted the urgent need for a new, more engaging approach to fraud prevention that truly captures attention and strengthens defenses.

Interac launched a hybrid digital and in-person self-defense experience to help Canadians fight financial fraud. Partnering with United Boxing Club in Toronto and financial expert Reni The Resource, they taught key fraud defense rules — stop, scrutinize, and speak up — in an engaging, memorable way. The campaign empowered Canadians to feel confident and proactive in protecting themselves, scoring a win in the fight against fraud.

Video | Photography Assets | Survey | Media Relations | Media & Influencer Event hosted by Reni and United Boxing Club in Toronto | Influencer Engagement | Public Classes | Branded Assets

20 million impressions with top tier national media
17.5M Earned media impressions
350K Organic social impressions
31x ROI
+114% YA from Interac’s previous year’s Fraud Prevention Month campaign
+16% Over benchmark KPI’s set out for the campaign.
100% Booked out classes.