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Centre for Dyslexia
Objective
The brand needed to communicate both authority and warmth — balancing academic credibility with the compassion and empowerment that define the dyslexic learning experience. Designed for a diverse audience of current and former Fraser Academy stakeholders, government and education board representatives, and families across the province, the identity system establishes the Centre as a trusted, visionary institution shaping the future of inclusive education in Canada.
Key Message
With the bold aspiration to leave no child behind, our vision was to establish Canada’s Centre for Dyslexia with a strong rationale behind its brand.
Scope
Brand Guidelines & Apparel/Uniform & Responsive website & Social Media
Website
Year
2025
