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Bübl™ X David Dixon
Challenge
Osteoporosis affects 2 million Canadians yet is very much out of the public eye.
Idea
Create a fashion collection using bubble wrap, the universal symbol of protection.
Objective
Encourage Canadians 35+ to visit their doctor with the results from our Know Your Risk quiz.
Insight
This disease deteriorates your bones. We needed to make the invisible, visible.
Results
4 weeks
460+ Million Earned Impressions
200+ Media Stories
10+ Million Digital Impressions
4,000+ Risk Assessment Completions
Website
Awards
The Bübl campaign has been awarded numerous local and international awards including CMA awards for business impact and innovative media; Clios for partnerships and collaborations as well as events and public relations; an international Shorty Award for digital and social media; an international IABC Gold Quill Award of Excellence; and, a coveted Bronze Lion at the 2019 Cannes Festival of Creativity.
- BÜBL Fashion | Osteoporosis Canada in Partnership with Amgen Canada
- Bronze Lion | Lions Health: Pharma Lions
Year
2019
